Strategic market management

by David A. Aaker

Publisher: J. Wiley & Sons in New York

Written in English
Cover of: Strategic market management | David A. Aaker
Published: Pages: 330 Downloads: 620
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Subjects:

  • Marketing -- Management.

Edition Notes

Includes bibliographical references and index.

StatementDavid A. Aaker.
Classifications
LC ClassificationsHF5415.13 .A23 1998
The Physical Object
Paginationxiv, 330 p. :
Number of Pages330
ID Numbers
Open LibraryOL356318M
ISBN 100471177431
LC Control Number98016155

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Strategic Market Management David A. Aaker No preview available. Strategic Market Management, 10th Edition emphasizes a customer perspective and the fact that every strategy should have a value proposition that is meaningful to the customers.

Sections are included on energizing the business and how to overcome the barriers that powerful organization silos create to inhibit cooperation and communication /5(20).

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Strategic market management. [David A Aaker] -- Significantly revised and updated to reflect current business thinking and market conditions, this edition illustrates a structured approach to external market analysis that business managers can.

Relevant for strategic management courses as well as market management, this textbook synthesizes literature in the field of strategy and can be used at both the undergraduate and MBA levels. This edition's global perspective reflects the trend to integrate marketing throughout a company.

Aaker walks them through the Strategic challenges created by the dynamic nature of today's markets. "Strategic Market Management, 10th Edition "emphasizes a customer perspective and the fact that every strategy should have a value proposition that is meaningful to the customers.

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Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. A textbook for management or business school courses in marketing strategy, strategic planning, policy administration, and similar subjects.

Also suitable as a reference for managers. Covers the concepts of strategic market management, the analysis of external and internal factors, a variety of strategies, and implementation and planning.

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This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses.